Kaia Mar Blog

We are happy to announce that our Kickstarter campaign for Kaia Mar has come to an end with the successful result of £12,329 funded. Thank you for your support and trust in our brand! 

We are beyond excited and can't wait for our first clients to receive their orders and share their feedback. The Kaia Mar community is growing rapidly and we are happy that you share our vision on sustainable and slow fashion that doesn’t come at a cost for our planet. 

How did we make it happen?

Kaia Mar's journey began with a crazy idea to create a planet-positive accessories brand. We started researching different alternative materials and found Desserto, an award-winning cactus textile producer. Cactus is a perfect plant-based material for our bags since it is vegan, cruelty-free, and durable material which looks as good as the one made from cows, if not better.

Our bags are produced at the world’s first vegan factory - Veshin. We believe in their philosophy of eco-friendly and circular manufacturing practices that align with our mission and values. 

With such beautiful and sustainability-forward brands as Deserto and Veshin, we'll be able to make a difference in this world by creating innovative, eco-friendly, premium cactus textile handbags that you will love.

Kaia Mar first collection - An ode to the joy and beauty of Nature

Our phone bag
Whether you're headed to the airport, to grab a drink with friends, or to walk the dog - this minimalistic phone bag keeps all your essentials in one place.
The bag is made to keep your essentials safe and sound. It's spacious enough for smartphones, wallets or other small items. The magnetic closure snaps securely shut so everything you need is beautifully secure in one place.

Our Boxy Bag
Carry all your on-the-go essentials with this minimalistic geometric design by Kaia Mar.
This bag is perfect for any occasion. It can be used in a range of different settings, from parties to parks and everything else in between! This versatile design offers versatility with its interchangeable straps - you'll have no problem finding one that fits your personality perfectly.
This bag is equipped with an adjustable shoulder strap that can be positioned cross-body or over the shoulder, making it more versatile for any occasion. The strap comes in 3 different lengths, so you can personalize it to your height and style preferences.

Interchangeable Straps
Take your bag to the next level with Kaia Mar Straps and transform the look of every bag that you own. Kaia's straps are made from recycled PU material. They come in two designs to suit any personality and style!

What's next?

Once again thanks a lot for your generous donation to our brand. You are all part of this journey towards a genuine sustainable fashion experience! 
We're so excited to be able to use this funding for something that will really make a difference! 

We will use the money to pay for part of the cost of production as well as invest in developing  additional straps and offering an extended colour range for our bags. Most importantly, it will fuel the vision we have for Kaia Mar.

Stay tuned and join our green fashion journey. Together we can make a difference and change the world of fashion for the better. 
If you have any additional questions please email us at info@kaiamar.co.uk
In the meantime, you can follow the journey in our social media accounts
https://www.instagram.com/bykaiamar

https://www.kickstarter.com/projects/cactushandbags/handbags-made-from-cactus 

Have you ever asked yourself why you started following someone? The reason for this usually is that we get impressed by their lifestyle, it gets interesting to see how they change throughout time. But not all changes are for good: after a while, we start to notice that an influencer’s account reminds more of a billboard than a real person’s account.  

From influencers to genuinfluencers

What makes someone a successful influencer? The audience. To attract an audience, they need interesting content that goes together with good deals and promotions. With time people started to realize that even their favourite influencer who they followed for years might be talking about some amazing product not because they truly believe in it but because they have bills to pay. For this reason, influencers became more scrutinized by their audience. Why did this happen? People got tired of ads and constant promotions - all they want and need is entertaining advice. Seeing the influencer promoting different brands of the same product raise suspicion about how much they believe in what they do. And sometimes all people need from influencers is some educational and involving content rather than urging them to buy something.  

Who are genuinfluencers? 

Genuinfluencers are micro-influencers who are there to spread awareness on certain problems, give important information and make an impact when we’re trying to make an informed decision. Now people are very much involved in solving environmental problems and changing one’s habits to become more sustainable, so they look for someone who could inspire and educate them on topics such as conscious fashion. One of these influencers is @emsladedmondson, who is on the list of 100 UK Leading Environmentalists. She is the founder of @charityfashionlive encouraging people to choose second-hand clothing to create stylish outfits instead of running to fast fashion stores. 

A new approach to brands and people 

Genuinflunecers are there to give out information and advice and not to sell products. However, brands are very interested in such people as they are trustworthy and valuable. Genuinfluencers present things to others that they first find interesting themselves. They dig deep to get to the bottom of things and present it to the public. They manage to convey their interest and knowledge to others by not thinking about the profit first. 

 Have you already noticed the rise of genuinfluencers? 

We already talked about the advantages of vegan material. And if you're already letting that amazing feeling sunk in as you see your new faux textile bag, we're here to serve you some useful tips on how to make sure that your product would be there for you longer.

It’s no surprise that the design of the product plays an important role in production. However, it’s not enough to just “plan” the way a garment or an accessory will look like. Production is as essential as everything else. But you might end up surprised by the fact that not all designers like to pay attention to who their manufacturer is and how they run things. So, let’s see what is crucial in this journey and what designers should take into consideration.

Fashion history taught us that every period has its signature looks. Designers of different epochs created pieces of clothing, shoes and accessories that still come back as fashion trends. It also shows that there was a clear distinction between genders and cultures. But now, we live in times when all these boundaries are fading away. 

Gen Z and its state of mind

Recently we talked about gender gaps and new things that young generations such as Gen Z are implementing in their daily lives. 

Malai makes materials that are “completely vegan product and as such you could even eat it”. Products such as shoes, bags, wallets, etc., made from Malai are water-resistant and sustainable as they are made from bacterial cellulose that is grown with the help of coconut waste.

Leap by Beyond Leather provides us with plant-based leather made from apple waste. They produce high-quality, rich looking material using waste that is left from juice and cider production to create next best thing in vegan material manufacturing.

Tips on how to choose the right handbag

How many handbags does one need? Should we have “the one” that goes with everything? Or many handbags to go with different outfits and suitable for different occasions? Since the latter is something that goes against the idea of being more sustainable and less cluttered with stuff, let’s talk about that one right handbag that is practical as well as a top accessory that gives a final touch to our whole outfit. So how to find this perfect handbag?