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We live in a world where there is a possibility to get anything you can think of in a short time. And this is possible even with the given circumstances that we all face right now. Until recently, we did not think a lot about where things such as our clothes, shoes and accessories go after we no longer need them. But the situation in which we all now dictate that it is time to re-think our choices and habits. What options do we have then? 


Circular fashion

Let’s start by looking at a bigger picture here. For quite some time, the fashion industry was driven by the linear economy model. If you haven’t heard about it and want to understand how this works, let’s have a simple sketch. The linear model consists of an idea turned into produced good that is distributed to a buyer. When a buyer no longer needs the product, its journey stops in a trash bin. What is horrible about this is that a massive pile of trash is hilled up. A solution to this is the circular economy model, which fits perfectly in the fashion industry. Its main idea is that a product or an item is never thrown away. It simply goes in a circle: after a piece of clothing is no longer wearable, it is recycled and made into something else.


Regenerative fashion

One of the most important things to consider in production is what does it cost to make an item. And we should not only think about the monetary value. Probably you all heard about how many natural recourses, such as water, one needs to produce one pair of jeans. Taking into account how squandered natural resources are, an idea to produce regenerative fibre was created. This simply means that all the products made from regenerative materials are eco-friendly and sustainable. 

The situation in which we are now do not mean that all the fun of going shopping should be over. It just means that we have to think more about our daily actions and how it impacts our nature.

April 01, 2021

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