Will lab-made diamonds become a girl’s best friend?

Will lab-made diamonds become a girl’s best friend?

What do we know about lab-made diamonds? 

It feels that little by little, sustainability is taking over every aspect of our lives. And this time, it is “targeting” the jewellery market. There is an alternative to sometimes called “bloody diamonds” – lab-grown diamonds that are just as real as the ones extracted from the Earth. 

What is a lab-made diamond?

As the name suggests, lab-made diamonds are made by scientists who use specific materials and elaborate machinery to create these gemstones. The main misconception about these diamonds is that they are not real. They are authentic and carry the same physical and chemical qualities as real diamonds. Besides this, they also benefit people and the environment in multiple ways.

Why choose a lab-made diamond? 

  • Conscious choice that will last forever. These tiny gems that suppose to bring joy have a huge impact on the environment. Since diamonds “hide” in the depths of the Earth, it takes heavy machinery and explosives to get to the source. All this result in deforestation, polluting air and water and disturbing the wildlife. With diamonds being made in the lab, there is less damage done to the planet.
  • Gemstone worn without guilt. The diamond mining industry is known for its horrible working conditions and exploitation of people. People who work in the mining area risk their health and well-being for not considerate pay. No such thing happens when diamonds are “mined” in the lab. 
  • Fulfilling your dream for a lower price. Since lab-grown diamonds go through a shorter production chain, they are cheaper. So, this means that more people can afford to have a real diamond.

Diamonds by Clean Origin 

One of the most prominent companies that work with lab-made diamonds is Clean Origin. Their mission is to remove doubts about lab-grown diamonds and provide people with the best experience when it comes to picking diamond jewellery. For this all to happen, Clean Origin use the knowledge and practice that they gained through the years. 

October 03, 2021 — Kaia Mar
Will genuinfluenceres replace influencers?

Will genuinfluenceres replace influencers?

Have you ever asked yourself why you started following someone? The reason for this usually is that we get impressed by their lifestyle, it gets interesting to see how they change throughout time. But not all changes are for good: after a while, we start to notice that an influencer’s account reminds more of a billboard than a real person’s account.  

From influencers to genuinfluencers

What makes someone a successful influencer? The audience. To attract an audience, they need interesting content that goes together with good deals and promotions. With time people started to realize that even their favourite influencer who they followed for years might be talking about some amazing product not because they truly believe in it but because they have bills to pay. For this reason, influencers became more scrutinized by their audience. Why did this happen? People got tired of ads and constant promotions - all they want and need is entertaining advice. Seeing the influencer promoting different brands of the same product raise suspicion about how much they believe in what they do. And sometimes all people need from influencers is some educational and involving content rather than urging them to buy something.  

Who are genuinfluencers? 

Genuinfluencers are micro-influencers who are there to spread awareness on certain problems, give important information and make an impact when we’re trying to make an informed decision. Now people are very much involved in solving environmental problems and changing one’s habits to become more sustainable, so they look for someone who could inspire and educate them on topics such as conscious fashion. One of these influencers is @emsladedmondson, who is on the list of 100 UK Leading Environmentalists. She is the founder of @charityfashionlive encouraging people to choose second-hand clothing to create stylish outfits instead of running to fast fashion stores. 


A new approach to brands and people 

Genuinflunecers are there to give out information and advice and not to sell products. However, brands are very interested in such people as they are trustworthy and valuable. Genuinfluencers present things to others that they first find interesting themselves. They dig deep to get to the bottom of things and present it to the public. They manage to convey their interest and knowledge to others by not thinking about the profit first. 

 Have you already noticed the rise of genuinfluencers? 

September 14, 2021 — Kaia Mar
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Future of fashion: what innovations are implemented in the fashion industry?

Past events happening in the world showed that the only stable thing is change. And what else do we know to be constantly changing? Fashion. But how did fashion change, adapt, and evolved during this time? Where does it shift towards? What kind of fashion innovations should we look for? 
September 06, 2021 — Kaia Mar
People that took it further: how to build an ethical brand?

People that took it further: how to build an ethical brand?

Everything happens for a reason. This is why a lot of brand owners started their journey to satisfy their curiosity, fulfil their dreams, and prove that something can be done or produced better. But let's put these reasons aside for a bit and think about today. Every successful brand has to think about its actual impact on the environment. So, what do these brands need to become conscious?  
August 27, 2021 — Kaia Mar
6 tips on how to take care of vegan leather

6 tips on how to take care of vegan leather

We already talked about the advantages of vegan leather. And if you're already letting that amazing feeling sunk in as you see your new faux leather bag, we're here to serve you some useful tips on how to make sure that your product would be there for you longer.

July 15, 2021 — Kaia Mar
(Digital) future of fashion: how modern can fashion get?

(Digital) future of fashion: how modern can fashion get?

I guess we already got used to robot vacuum cleaners, smart refrigerators and every other technological advantage that made our lives so much easier. As these innovations are taking over every aspect of our lives, what does it bring to the fashion industry?


June 29, 2021 — Kaia Mar
Why designers and manufacturers should work hand in hand?

Why designers and manufacturers should work hand in hand?

It’s no surprise that the design of the product plays an important role in production. However, it’s not enough to just “plan” the way a garment or an accessory will look like. Production is as essential as everything else. But you might end up surprised by the fact that not all designers like to pay attention to who their manufacturer is and how they run things. So, let’s see what is crucial in this journey and what designers should take into consideration.

June 24, 2021 — Kaia Mar
Fluid fashion: from severe distinction to freedom

Fluid fashion: from severe distinction to freedom

Fashion history taught us that every period has its signature looks. Designers of different epochs created pieces of clothing, shoes and accessories that still come back as fashion trends. It also shows that there was a clear distinction between genders and cultures. But now, we live in times when all these boundaries are fading away. 

Gen Z and its state of mind

Recently we talked about gender gaps and new things that young generations such as Gen Z are implementing in their daily lives. 

June 07, 2021 — Kaia Mar
Does fashion open up a gap between generations?

Does fashion open up a gap between generations?

Probably you have heard your grandparents or older relatives say things like “your generation won’t understand this”. But is it really true that some age gap can show how different people tend to behave and do things? Recent findings show that people of various generation see and interpret some things differently. There is no doubt that technology had an enormous impact on changing people’s behaviour. In fact, Generation Z is the first generation to be born in a technologically advanced world. But is really true that today’s youngsters have a different view on “consuming” fashion?
June 04, 2021 — Kaia Mar
kaia mar, kaia mar london

Following traditions in fashion: The tale of the Middle East

The modern days of One Thousand and One Nights 

We all heard beautiful and rich stories that came from the Middle East countries that made us want these wonderful, colourful dresses, sparkly jewels and shoes for which even Cinderella would die. Throughout centuries this luxury didn’t get simpler. The Middle East is still known as a place where luxury items are very much on demand. Their old traditions and religion go hand in hand with today’s modernity full of technological advantage. Simply said, middle-eastern society is young, rich and fabulous in a way that embraces their culture, religion and present.

June 01, 2021 — Kaia Mar
What we need to know about textile dye?

What we need to know about textile dye?

One of the main parts of producing a garment is the dyeing of the material. The process is not only important because it determines what kind of colour the piece of clothing is going to be. It also takes a huge part in polluting the environment. Having this in mind, it’s crucial to understand how irreparable the harm is to us and the earth. And most important – what can be done to obtain those beautiful colours without creating more damage. 
May 27, 2021 — Kaia Mar
How are customers habits changing production processes?

How are customers habits changing production processes?

With all that is happening in the world, people are changing their consumption habits. It seems that the “eco-trend” evolved to another level: the time when brands could’ve just slapped the label on any garment with the word “sustainable” is now over. Consumers are becoming more aware and educated on topics about material production, fair labour and other matters that lead the process of production. But what does it mean for brands, and how it’s going to change their manufacturing?
May 24, 2021 — Kaia Mar