Kaia Mar Blog

Those who say we should dream big are right, as what was just an idea for us back in 2020 turned into a business for Kaia Mar a year later. The brand is off to a start on Kickstarter, where people, or in Kickstarter’s terms backers, can order their early bird bundles of the very first Kaia Mar production.

One of the main reasons we started Kaia Mar was to provide people with sustainable and high-quality bags and accessories. This is why a lot of attention is given to the materials from which the products are made as well as the manufacturer who would ensure successful production of the items. To get off on the right foot, we started working with reliable partners. One of them being Desserto – a leader in cactus textile production and another important partner Veshin – a sustainable fashion manufacturer. Together with their help, we created products that we dreamed of and wished for others to have. So, let’s look at our first collection?

Presenting – Kaia Mar products  

Handbags

- Phone bag: a small bag for the most important items such as your phone, wallet and keys created for those who are tired of not finding their essentials fast enough. Small and classy, with secure magnetic closure. 

- Boxy bag: little black dress seems to never go out of style, and now so does this new Kaia Mar bag that will complement any outfit with its modern and classic design. 

Straps

When creating these simple, versatile and functional handbags, we also wanted to bring fun and uniqueness to our products. This is why we created Magji and Calipso straps. These colourful and one-of-a-kind straps are interchangeable, meaning that you will be able to create a new look while needing just one great bag. 

As this year United Nations Climate Change Conference (COP 26) has already started, it is important to find out what changes it will bring to the fashion industry. The climate change crisis has been a headache for everyone: from government leaders to individual people. Among them are brands and their owners who feel enormous pressure and responsibility for what is happening with the environment. 

Since everyone is tackling the same problem, the best thing, in this case, is to unite and use everyone’s power and resources to work on the solutions together. This is why some of the greatest fashion organizations, consultancies, forums and brands decided to write an open letter to the leaders and address some of the main goals the fashion industry needs to achieve in the nearest future. So, what are these goals and how they are going to shape fashion? 

- To achieve net-zero emissions by 2050;

- To usefully eliminate waste;

- To encourage businesses to take responsibility for their supply chain;

- To educate people and especially children on how to re-use and repair their clothes;

- To think of solutions to tackle climate problems having in mind that the occurring business model is focused not on profit and loss but on a wellbeing economy. 

These new collectively set goals mean that there needs to be a lot of work put in to stop the damage that has already been done and make the fashion industry a more transparent, responsible and honest place. This can only be achieved if “players” of this industry take a hard look at what’s been going on in the recent past and honestly admit what their mistakes were. Next step is to correct these mistakes. This change can be truly hard but necessary to implement.  

Have you ever asked yourself why you started following someone? The reason for this usually is that we get impressed by their lifestyle, it gets interesting to see how they change throughout time. But not all changes are for good: after a while, we start to notice that an influencer’s account reminds more of a billboard than a real person’s account.  

From influencers to genuinfluencers

What makes someone a successful influencer? The audience. To attract an audience, they need interesting content that goes together with good deals and promotions. With time people started to realize that even their favourite influencer who they followed for years might be talking about some amazing product not because they truly believe in it but because they have bills to pay. For this reason, influencers became more scrutinized by their audience. Why did this happen? People got tired of ads and constant promotions - all they want and need is entertaining advice. Seeing the influencer promoting different brands of the same product raise suspicion about how much they believe in what they do. And sometimes all people need from influencers is some educational and involving content rather than urging them to buy something.  

Who are genuinfluencers? 

Genuinfluencers are micro-influencers who are there to spread awareness on certain problems, give important information and make an impact when we’re trying to make an informed decision. Now people are very much involved in solving environmental problems and changing one’s habits to become more sustainable, so they look for someone who could inspire and educate them on topics such as conscious fashion. One of these influencers is @emsladedmondson, who is on the list of 100 UK Leading Environmentalists. She is the founder of @charityfashionlive encouraging people to choose second-hand clothing to create stylish outfits instead of running to fast fashion stores. 

A new approach to brands and people 

Genuinflunecers are there to give out information and advice and not to sell products. However, brands are very interested in such people as they are trustworthy and valuable. Genuinfluencers present things to others that they first find interesting themselves. They dig deep to get to the bottom of things and present it to the public. They manage to convey their interest and knowledge to others by not thinking about the profit first. 

 Have you already noticed the rise of genuinfluencers? 

We already talked about the advantages of vegan material. And if you're already letting that amazing feeling sunk in as you see your new faux textile bag, we're here to serve you some useful tips on how to make sure that your product would be there for you longer.

I guess we already got used to robot vacuum cleaners, smart refrigerators and every other technological advantage that made our lives so much easier. As these innovations are taking over every aspect of our lives, what does it bring to the fashion industry?

It’s no surprise that the design of the product plays an important role in production. However, it’s not enough to just “plan” the way a garment or an accessory will look like. Production is as essential as everything else. But you might end up surprised by the fact that not all designers like to pay attention to who their manufacturer is and how they run things. So, let’s see what is crucial in this journey and what designers should take into consideration.

Fashion history taught us that every period has its signature looks. Designers of different epochs created pieces of clothing, shoes and accessories that still come back as fashion trends. It also shows that there was a clear distinction between genders and cultures. But now, we live in times when all these boundaries are fading away. 

Gen Z and its state of mind

Recently we talked about gender gaps and new things that young generations such as Gen Z are implementing in their daily lives.