Kaia Mar Blog
How are customers habits changing production processes?
With all that is happening in the world, people are changing their consumption habits. It seems that the “eco-trend” evolved to another level: the time when brands could’ve just slapped the label on any garment with the word “sustainable” is now over. Consumers are becoming more aware and educated on topics about material production, fair labour and other matters that lead the process of production. But what does it mean for brands, and how it’s going to change their manufacturing?